The Concept
Frozen for You wanted to highlight its connection to the award-winning catering brand, By Word of Mouth. We therefore opted for a colour palette that clearly makes this visual connection.
The red timber doors differentiate the shop from other line shops and ensure a warm welcome. The check detail on the floors was inspired by a table cloth and the main graphic content is housed in round forms, referencing dinner plates.
Texture is created through the bag washed brick detail and the herringbone finish sub-consciously leads you into the space. The floor space is made up of freezer units, set up in such a way as to encourage customers to explore the offerings.
All in all, the space leaves you feeling as though you have wandered into a gourmet deli with a homely feel.